Topspin™

This week’s Holiday Gift Guide (the second of four) is all about helping you become a better designer and online marketer. You’ll find resources for understanding revenue optimization, reporting, analytics, conversion, usability and information design. We’ve also thrown in a few general resources to broaden your horizons.

As with last week’s Gift Guide, this is by no means intended to be a comprehensive list, but rather a sampling of Topspin favorites. Please chime in with suggestions of your own.

• Beautiful Evidence - by Edward Tufte
• Google Conversion University
• Google Analytics
• Advanced Web Metrics with Google Analytics – by Brian Clifton
• Web Analytics: An Hour a Day - by Avinash Kaushik
• Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads - by Lance Loveday & Sandra Niehaus
• Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions – by Tim Ash
• Don’t Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition - by Steve Krug
• WEB Design: E-Commerce (Icons) – by Julius Wiedemann
• Taschen’s 1000 Favorite Websites - by Julius Wiedemann
• Things I have learned in my life so far - by Stefan Sagmeister

Gary Brotman

Topspin